The need for success on online business platforms has gone sky high, and no one seems to be letting up in the struggle for a better customer base. Dominating brands in various niches have long discovered that paying no attention as you load up images in your website is not the real deal. To lure unsuspecting customers to convert, you have to do more about your pictures. So the question is how well have you been using your images to influence your conversion rate? Or were you part of those who didn’t know that images could do more than just getting the reader enticed?
If you have a website and you need to learn how to use images to convince your readers or audience to commit to your course, then you are in the right place. This article will be exposing you to a myriad of tips that can help you understand how you can use images to change your conversion rate for good.
Images that suit your target audience
It has become a somewhat common technique to place images on e-commerce sites in recent times. While this practice has become so rampant, not so many people seem to be employing the most effective strategies. You must only put up images that resonate with the expectations of your target audience. Take for instance; you are selling mobile phones, you should not be putting up images of phones that are not smartphones when your target audience is supposedly millennial. You will never make an impact on your target if the pictures you are putting up is not in sync with what they want or expect. This is a reliable way to get them to convert. Just give them an image that they love to see.
In the past, it used to be any pictures that made up home pages. It was especially low-quality images. But in stark contrast to the status quo, internet companies are beginning to redefine the market by using high-quality pictures to bolster their marketing campaigns. This has been considered sufficient, judging by a survey that was carried out recently. There is a strong connection that is felt by the senses responsible when a picture is displayed on a web page. The least you could do in this regard is to push your market to the front burner of the consumer community by employing high-quality images on your web page. Anything other than the use of high-quality images will leave you struggling to make the right impact on the minds of your audience.
Include a customer in your image
Have you noticed customers standing with the product on many websites these days? Right! If you thought such photos was just for the fun of it, you better think again. It is part of an image-based conversion scheme developed by market experts to lure prospective buyers into converting. Guess what? It seems to be yielding results if you ask me. When potential buyers notice the face of a satisfied user as part of your image, it gives them the impression that all is well with that product or services. These are certain reactions that are inexplicable by marketers; they are only taking advantage of the psychology. Hence, it is vital that you include the picture of a happy face as part of your marketing ploy.
Images that evoke an emotional response
Having your customers convert on a particular product or services is all about the right response. If your customers are not emotionally affected when they browse your pages, they will hardly make any commitment to your course. But if your images can trigger the right response from them, you can be sure of receiving a faithful fan at the money end of the field. Security companies, for instance, make use of fear-related images to get the full attention of their customers. Such images connect to the customers faster than you can imagine. As for whatever products or services that you are selling, all you need is a little research, and you should find the image type that will evoke the right response from your target audience.
Humanize your pages with faces
A lot of business persons would prefer that secrets like these are left undiscovered in the treasure islands. But we are interested in taking your market to the next level. Including snapshots of faces and placing them at strategic positions on your web page works like a charm. It adds extra energy to the whole interaction thing. Customers are more poised to commit to your course when there is a human picture just by the side of a button. Just like what you must have noticed on modern web forms or customer service pages.
Detailed images are important
Images with a couple of descriptions about the product is another fantastic way to get through to your audience. A customer may have the mind to commit, but before he or she does that, they want to know more about the product. It must also be noted that while they are eager to know about the product, they are not in the mode for some unnecessary time wasting. Hence, your images should be providing as many details as it could at first glance. If they have to do anything else to view product information, a zoom function can be a great solution. As part of your new trick, you should learn to add the necessary information about your products without having to open another page.
Guiding your customers with images
Images have a lot of power when it comes to interacting with customers. Initially, it used to be text contents that steered the customers to the point of making that commitment, and it worked quite well at that time. But now the big internet companies are taking a step further by using images to guide the customers all along. Use the right image for every page to captivate your customers and lure them into converting. This is an equally useful technique though it is not known to many.
People have a way they assimilate information, and that is how they would prefer it. Hence it is either you are playing along on their terms, or you are not playing at all. If you don’t play along, there wouldn’t be any conversion. Majority of customers prefer to click through your products with the forward and backward buttons. They also prefer that these products should be close to each other. Some marketing experts say using placements to display your products tells a lot about the effectiveness of such a product. So stack up all your images in placements and serve your customers while you wait for someone to make that last commitment. Stop having your images clumsily arranged on your web page. And stop having them placed far apart from each other. Putting your images as such will only get your customers exiting your product page faster than you imagine.
Avoid confusing images
There are times you might find yourself on a web page not because you planned to, but because anything can happen on the web. When that happens, what you see on the page is what determines whether your next point of call would be clicking on the red button or not. I’ve seen this more often than not, as brands end up confusing their customers all in the name of trying to be advanced.
If you are trying to put up an advanced image to show the sophistication of a product, it is pointless if it is done at the expense of customers’ understanding. Making use of clear, concise and simple pictures is the best way to go here. If your customers get a full understanding of what you are trading at first glance, it is the best.
Larger images are preferred
Some site owners settle for smaller images because they are concerned about accessibility. Worrying about how fast people access your website is a good one, but you don’t necessarily have to do it at the expense of your image size. What you can do instead is to run those images through web apps that can compress them and still retain their dimensions and quality; trust me, I have no idea how they do it, but it works. That way, you would have a bigger image of your product on your page and customers don’t have to worry about a thing as they load it up on their devices.
If you were asking what images had to do with conversion, I’m sure your opinion must have changed by now. Explained above is a bag of tricks to get you started; implement these tips and get more customers converting.